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Showing posts from May, 2022

SEO: Link Bait Can Increase Rankings

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 Link bait is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big search-engine-optimization results. Contrary to most interactive marketing goals, link bait’s primary goal is increasing the quantity of external links rather than visits and sales. These links will improve the site’s search-engine rankings and result in increased organic search visits and sales over time. Any direct click through visits or sales driven by the link bait are icing on the cake. And the percentage of visitors that convert to linkers depends on how compelling the audience finds the link bait. Mobile app development company Guwahati Link baiting is an indirect form of building links. Some percentage of visitors will feel compelled to link to the bait from their own website. If the content is the link bait and the link is what you hope to the catch, what are the hooks? Resource Link Bait A resource is truly us...

Moving to a new e-commerce platform

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 There comes a time when you need to decide if your current e-commerce platform has what it takes to help you build your company and achieve its highest potential. At my company, we recently came to a decision that the answer was “No”. Some of the things our Mobile app development company & Website designwas lacking were some basic fundamentals such as the following: Mobile app development company Guwahati Shipping Estimator to allow customers to calculate what the shipping would be for different shipping methods such as UPS Overnight or Next Day Air Order Management to allow our order fulfillment specialists the ability to edit an order without having to recreate it Product Filtering to allow customers to narrow down search results so that they can find products easier There were many other basic features that were not given to us in our “custom” e-commerce platform. We browsed the web and gather some features that we thought were top of the class and felt would give our custo...

My experience in hiring a Consulting Group

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 My job as a Web Marketer has become somewhat pushed aside as I have taken on many roles ranging from Project Manager to Web Administrator. Finally, my boss decided to give me the official title of Web Manager. Since it was now my job to manage the Mobile app development company & Website designand the employees who work with the website, I felt (as did my co-workers) it was time for an upgraded e-commerce platform. We chose to go with Magento Enterprise Edition, but being that I was the only programming in the company, and the company has over 100,000 products we needed a full development team. So I started to do some research. I had a few general questions I asked each of the partnered companies that worked with Magento Commerce such as: Mobile app development company Guwahati How long have you been working with Magento E-commerce? How many websites have you built using Magento E-commerce? Can we see them? What kind of timeframe would we be looking at for this project? (Turns...