Moving to a new e-commerce platform

 There comes a time when you need to decide if your current e-commerce platform has what it takes to help you build your company and achieve its highest potential. At my company, we recently came to a decision that the answer was “No”. Some of the things our Mobile app development company & Website designwas lacking were some basic fundamentals such as the following:

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Shipping Estimator to allow customers to calculate what the shipping would be for different shipping methods such as UPS Overnight or Next Day Air

Order Management to allow our order fulfillment specialists the ability to edit an order without having to recreate it

Product Filtering to allow customers to narrow down search results so that they can find products easier

There were many other basic features that were not given to us in our “custom” e-commerce platform. We browsed the web and gather some features that we thought were top of the class and felt would give our customers a better user experience and some features that would help our employees run the backend. Our choice so far is Magento. Although this may not be our final solution, it is one that seems practical and seems to have a wide range of features, even in the free version (dubbed the Community Edition).

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When moving to a new e-commerce platform, there are a few things I like to keep in mind:

Will this perform as well or at least better than my previous e-commerce platform, speed-wise?

Will the new e-commerce platform have better features than my previous one? (NOTE: quality is better than quantity in my opinion)

How will this affect my customer’s user experience?

Will moving to a new e-commerce platform help me generate more sales?

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Among these few questions (and others that you may have of your own that may be specific to your industry), there is one that really has no true answer, but needs to be asked, “Will improving my e-commerce platform help me generate more sales?“. In my opinion, the answer is no. It’s what you do with the new e-commerce platform that will or will not generate more sales. You will need to capitalize on the new features, if any, new design, if any, and overall the improved user experience, which if there isn’t any than you just wasted your money :)

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Think before making the leap to upgrade, improve, or move to a new e-commerce platform. Take an honest evaluation of your site and justify the reason for moving to a new e-commerce platform. If you can’t find a reason, then don’t do it. However, if you feel doing this will increase your ROI, sales, leads, and any other goals you make have, then go for it!